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Dino Gelmetti Dino Gelmetti

Sabre: Traveller Spend in Africa Could Increase by 27 Percent

Spend among African travellers could increase by 27 percent over the next year if they were able to move more freely within the continent, new research from Sabre Corporation recently revealed at the 51st African Airlines Association (AFRAA) Annual General Assembly in Mauritius.

More than 5,000 people across Kenya, Nigeria and South Africa were asked whether they had travelled by plane in the past 24 months, to which 26 percent said they had – a two percent increase on Sabre’s similar 2016 study.
However, those that did travel cited that various barriers were preventing them from travelling more often. The majority said that air travel was too expensive, but many also cited difficulties in obtaining visas and booking flights, delays, queues at the airport, and an overall stressful travel experience as some of the reasons they do not travel more.

Of those that had travelled, there was a willingness to spend up to 27 percent more on air travel if they could travel visa-free throughout the continent – with most respondents saying they would take two-three trips per year compared with the one -two they currently take.
More than 90 percent were also willing to spend more on ancillary services like in-flight Wi-Fi and entertainment, and special on-board food and beverages. Forty-three percent said they would spend over USD100 on these ancillaries to improve their travel experience – 26 percent up on 2016 and still significantly more than global averages.

“It is encouraging to see that a greater number of people have been able to access air travel over the past three years,” said Dino Gelmetti, vice president sales, Middle East and Africa, Sabre. “However, our research shows that there is still a long way to go to make travel affordable and accessible. The majority of our respondents’ barriers to travel are within an airline’s control, and investing in the latest technology can significantly improve the whole flight experience – from booking to the day of travel.”