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Michigan Michigan

Tourism Industry Recognised at Pure Michigan Governor Conference

At the 2020 annual Pure Michigan Governor’s Conference on Tourism, travel industry leaders recently recognised top hospitality individuals and entities for their contributions to Michigan’s tourism industry during the Pure Michigan Awards Dinner. Also announced was the latest round of Pure Michigan Trail and Trail Town designations.

“This year’s best in tourism awards honour those individuals and entities that go above and beyond in making Michigan a top travel destination and truly elevate the state’s tourism industry, said Dave Lorenz, vice president, Travel Michigan, part of the Michigan Economic Development Corporation. “It is vital to recognise our industry partners, whose passion, dedication, and collaboration are critical to the success of travel in Michigan.”

Tourism representatives, economic development professionals and meeting planners from across Michigan are gathered in Grand Rapids for the 2020 Pure Michigan Governor’s Conference on Tourism, where they are focusing on the latest trends and changes in the industry and gaining insights on a broad array of topics.

Sessions being offered during the conference include national trends and marketing research; legislative updates, sales and marketing, and diversity in the workplace. Optional breakout sessions address topics such as placemaking, an update from the Office of Outdoor Recreation, website accessibility, how film festivals are making an impact on travel in Michigan, and more.