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Stronger-Greener: Future of Tourism in the Americas

Ministers from across the Americas have met to map a course for the sustainable growth of the region’s tourism sector, a lifeline for many millions and a key driver of economic growth.

Though kept apart physically due to the extraordinary circumstances, the 65th meeting of the World Tourism Organization (UNWTO) Regional Commission for the Americas saw member states more united than ever in their determination to harness the power of tourism to recover from the economic and social impact of COVID-19 and drive future growth.

The second of the UNWTO Regional Commission meetings to be held virtually, the high-level discussions were opened by chairman and minister of tourism for Jamaica, Edmund Bartlett. He was joined by UNWTO secretary-general Zurab Pololikashvili, and ministers of tourism for 22 member states from across the Americas. The meeting was held as destinations across the region continue to be impacted by the COVID-19 pandemic.

As such, as well as allowing member states to share their responses to the shared challenge, discussions also focused on plans for sustainable recovery and future resilience, with an emphasis on the potential of digitization and new ideas and in boosting investment in green business models.