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Germany Germany

Award TOP 100 - GNTB Innovation Champion 2020

The German National Tourist Board (GNTB) now belongs to the Champions in the TOP 100 Innovation Competition.

 In the 27th round of the scientific selection process, the GNTB convinced the jurors in the ‘class B’ of corporations (size: 51 to 200 employees) with its innovative achievements.

 Specific projects that contributed to the jury’s decision were the use of new technologies, such as the ‘Mixed Reality’ application ‘Palaces, Parks and Gardens,’ in which internet users virtually visit Neuschwanstein Castle, or Sanssouci Palace.

 A speaker describes the details of each castle in the selected national language. In the #CelebratingBauhaus campaign, experts honored the digital presentation and cultural marketing of the 100th anniversary of the famous Bauhaus art school.

 Another project included in the evaluation was the GNTB’s pioneering role in the application of face filters for tourist campaigns on Facebook and Instagram. These filters allow users to combine their profile pictures with predefined motifs to create individual image compositions.