By browsing on our website, you are agreeing to our cookies policy.

 
 
Surfing is taking off in Khao Lak as Thai travelers flock to the IG-hotspot Surfing is taking off in Khao Lak as Thai travelers flock to the IG-hotspot

Thailand’s Domestic Tourism Market Falls in Love with Khao Lak

While the country’s doors remain shut to most international tourists, Thailand’s domestic travel wanderlust has turned Khao Lak into an Instagram hero. In the first two months of this year according to research by consulting group C9 Hotelworks’ new Khao Lak Hotel Market Update occupancies soared above 80 percent.  

 With the COVID-19 lockdowns occupancy plunged in April and May, but as domestic travel re-started mid-year on the back of government-initiated ‘We Travel Together ‘incentive, the destination has slowly but surely gained traction from both fly and drive-in Thai markets.
 
Khao Lak’s surf scene has become a national social-media sensation with Pakarang Beach and Memories Beach Bar the epicenter of a photo tourism movement - bolstered further by Instagram favorite hotels, Michelin Guide Southern-Thai restaurants, and the rediscovery of Takua Pa Old Town.
 
Over the past five years, the expansive white sand oceanfront strip of destination hotels in Khao Lak has continued a march North towards Takua Pa. Fueling much of this development is larger greenfield land parcels and a nearly completed four-lane highway expansion from the gateway airport in Phuket. C9’s report indicates a hotel supply of 114 registered tourism establishments with 9,542 rooms and a further 2,283 keys in the pipeline. With 73 percent of incoming supply being chain operated, the influx of global brands includes Pullman, Marriott, Sheraton, AVANI, and Holiday Inn.