With vintage and thrifting trends continuing to follow us into this year, fashion savvy experts at SaveOnEnergy.com/uk were interested to discover which European cities are home to the thriftiest shoppers.
To do this, SaveOnEnergy.com/uk analysed Google search volumes for second-hand shopping terms, as well as the availability of second-hand clothes and shoes on Etsy for each city location. SaveOnEnergy.com/uk also analysed Google Map searches of second-hand stores and markets per city.
To take into account population differences, all figures were divided by each city's population and then multiplied by 10,000 to present the results as per 10,000 populations. The sum of all variables was then found for each city to calculate the final score, thus revealing the thriftiest European city.
Topping the list for the European city with the thriftiest shoppers is Nicosia with a final score of 332.
The Cypriot capital city scored among the highest for their number of second-hand clothes and shoes available on Etsy (93 points) and markets available in the city centre (98 points).