According to the European Travel Commission's latest quarterly report, European Tourism - Trends & Prospects 2019, Europe kicked the year off on a positive note following an impressive six percent growth in 2018.
Travelport, a leading travel commerce platform, is part of a consortium that has been selected by the European Travel Commission (ETC) to deliver a major new transnational destination marketing campaign designed to attract tens of thousands of tourists from China to Europe this year and in 2019.
European Travel Commission (ETC), the continent’s association of national tourism boards, has partnered with European Tourism Association (ETOA) and several European destinations, to host the first pan-European familiarisation (FAM) trip for the Chinese market.
ITB China, Shanghai set to take place from May 16 – 18, announced it is now an official partner event within the EU-China Tourism Year (ECTY), a cooperative marketing programme.
Europe welcomed 671 million international tourist arrivals in 2017, representing an eight percent growth compared to 2016.
The European Travel Commission (ETC) and the World Tourism Organization (UNWTO) held an international seminar in Santiago de Compostela on marketing transnational tourism themes and routes.
Aiming to promote Europe as a tourist destination, European Union (EU) launched Partnerships in European Tourism, a programme of educational conferences and matchmaking events, funded by the European Commission and delivered by a consortium made up of the European Tourism Association (ETOA), the European Travel Commission and the European Association of Travel Agents and Tour Operators.