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Due to a rich mix of cultures within Western Europe, each individual country is known for specific dishes, or entire cuisines. This attracts Chinese tourists who want a varied gastronomical experience, said GlobalData, a leading data and analytics company.

The World Tourism Organization (UNWTO) and the Basque Culinary Center (BCC) have launched a new set of guidelines to help destinations benefit from the growing interest in gastronomic tourism. The joint initiative was presented at the 5th UNWTO World Forum on Gastronomy Tourism in San Sebastian, Spain.

The countdown begins for the 5th World Forum on Gastronomy Tourism to be held May 02 -03 in Donostia-San Sebastián, organised by the World Tourism Organization (UNWTO) and the Basque Culinary Center (BCC).