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The 4th edition of the UNWTO Euro-Asian Mountain Tourism Conference which was held March 02 – 05, in Berchtesgaden, Germany, highlighted the need for collective efforts in overcoming current challenges that mountain destinations are facing to adapt to new consumer trends and market changes, to address seasonality by diversifying tourism products in an innovative manner while protecting natural and cultural resources.

International tourist arrivals grew six percent in 2018, totalling 1,4 billion according to the latest UNWTO World Tourism Barometer.

The World Tourism Organization (UNWTO), together with the European Travel Commission (ETC) launched a new report on health tourism. Part of their joint research programme, the study is the first attempt to set a coherent conceptualisation of health tourism and define the motivations behind travellers looking for health-related services.

The World Tourism Organization (UNWTO) provided its support at the inauguration in Argentina of the first specialised hub for tourism in the Americas: Unidigital, with which a collaboration agreement was signed to promote innovation in tourism.

VR-Helsinki aims to become the service platform for sustainable tourism. The unique virtual city experience has been developed by the City of Helsinki together with its partner VR-studio ZOAN. Virtual Helsinki was presented at Slush, the world’s leading startup event, on December 04 -05.

A new report from the World Tourism Organization (UNWTO) and the European Travel Commission (ETC) shows that outbound tourism from the Gulf Cooperation Council (GCC) – comprising six countries of the Arabian peninsula – has grown strongly in recent years, with international tourism expenditure surpassing USD60 billion in 2017.

The World Tourism Organization (UNWTO) has partnered with one of its newest affiliate members, real-world games developer Niantic, to enhance global tourism through the use of mobile augmented reality game experiences.

The 2018 edition of World Travel Market (WTM) saw the World Tourism Organization (UNWTO) continue its operational focus on investing in innovation and digital advances for a tourism sector that can deliver opportunities for all. UNWTO co-hosted a Ministerial Summit and launched a white paper on the relationship between music and tourism at the UK tourism trade fair on November 06 - 07.

The World Tourism Organization (UNWTO) concluded its 109th Executive Council session in Manama, Bahrain with members showing appreciation both for progress made under the 2018 institutional priorities and for the organisation’s financial stability and restructuring process.

The World Tourism Organization (UNWTO), the Pacific Asia Travel Association (PATA) and the People’s Government of Guilin, China held the 12th UNWTO/PATA Forum on Tourism Trends and Outlook on October 25 -27. This year’s edition - ‘The Future of Tourism: Road to 2030´, aligns with the 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs).