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The Hotel Association of Portugal (AHP) is launching an online platform to help tourists from around the world book accommodation in the country simply, securely and directly, following comprehensive research that revealed a lack of online effective accessibility for Portuguese hospitality venues.

Customers across Europe are now more hesitant to commit to an online booking than this time last year, as shown by soaring website abandonment rates within the travel industry.

Following the success of its long-term development strategy, Hotelbeds Group has reported 87 percent growth in sales via airline channel over the past three years.