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Emaar Hospitality Group will operate Address, Vida and Rove hotels within Aljada Emaar Hospitality Group will operate Address, Vida and Rove hotels within Aljada

Emaar and ARADA to Launch Three New Sharjah Hotels

ARADA, a joint venture between KBW Investments and Basma Group, signed a management agreement with Emaar Hospitality Group, to launch three new hotels in Aljada, Sharjah.

According to the companies, three hotels under Emaar’s premium lifestyle Address Hotels + Resorts, upscale lifestyle Vida Hotels and Resorts, and the contemporary midscale Rove Hotels will be located within Aljada, a new 2.23 million m² integrated lifestyle destination.

Under the terms of the agreement, Emaar will manage Address Aljada Sharjah with 150 rooms, and Address Residences Aljada Sharjah, providing a selection of 150 serviced residences, located in Aljada’s Central Hub, the heart of the megaproject.

The 176,516 m² Central Hub is anticipated to become a new focus for leisure and entertainment in the UAE, offering a selected mix of world-class offerings, complemented by community facilities and retail and dining experiences.

In close proximity is Vida Aljada Sharjah with 175 hotel rooms, and Vida Residences Aljada Sharjah with its 120 residences. Located within Aljada’s Business Park is the 300-room Rove Aljada Sharjah.

The serviced residences under Address and Vida are anticipated to be put on sale in the fourth quarter of this year.