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Verify email *’s HB Loyalty Club’s HB Loyalty Club Launches Loyalty Club Programme has announced the launch of its HB Loyalty Club (HBLC).

HBLC has three tiers namely Gold, Platinum and Diamond. Membership is free and can be activated immediately by registering online on

Gold members will earn discounts of up to 10 percent on many hotels across the world. Guests move up through the tiers by making more bookings. They will earn one HB point for each USD1 spent on a booking.

As they move up the tiers, the available discounts will increase. Eventually points can also be used to pay towards future bookings.

Ufuk Secgin, chief marketing officer,, noted, “This will not only save them money but also entitle them to a range of exclusive privileges such as complimentary early check-in or late check-out or complimentary room upgrades.”