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The company’s plan is a rapid increase in the amount of accommodation with the aim of listing 10,000 properties by the end of this year. Much of this will be in major European cities such as Paris, Rome and London.

At the same time the company announced the launch of its loyalty programme, HB Loyalty Club, which has three status tiers, Gold, Platinum and Diamond.

Gold members will earn discounts of up to 10 percent on many hotels across the world. Customers move up through the status tiers by making more bookings. As they increase their status, the available discounts will increase, with Platinum and Diamond members earning higher discounts of up to 20 percent.