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Alpha Destination Management will be present on Dubai Tourism Stand no. C400 Alpha Destination Management will be present on Dubai Tourism Stand no. C400

Alpha Destination Management Targets Growth in the MICE Segment

Alpha Destination Management announced its participation as a co-exhibitor at the Dubai Tourism stand in The Meetings Show, scheduled to take place at Olympia London from June 27 – 29.

“MICE is a very lucrative sector for us. Therefore, it is important for us to be present at The Meetings Show, which presents us a great opportunity to leverage our relations with both existing and new partners,” said Abdullah Aridi, director, sales and operation, MICE, Alpha Destination Management.

According to Alpha Destination Management, the UAE is the biggest and the most popular destination for MICE in the Middle East. Elaborating on the specific requirements of MICE, Aridi revealed that excellence, innovation, personalisation, flexibility, competitive pricing and value-added packages are essential to succeed in the demanding MICE segment.