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For the first time, users of Travelport's Travel Commerce Platform will be able to select and pay for Emirates seats in advance according to the Emirates Fare Brand chosen, following an enhanced partnership agreement.

Previously only available through the airline's website, the advanced paid seating option supports Emirate's ongoing investment in improving inflight customer experience.

Commenting on the announcement, Derek Sharp, senior vice president, air commerce, Travelport, noted, "[Emirates'] decision to launch advanced paid seating through Travelport – in an industry – first move - is a testament to how we are able to help Emirates market their unique offerings to the global travel trade and end travellers. "