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Ski Dubai Ski Dubai

Ski Dubai and VOX Cinemas to Launch the ME’s First Cinema in the Snow

Majid Al Futtaim is excited to announce the launch of the region’s first cinema in the snow, which will allow guests to enjoy a hugely unique big screen experience in the desert surrounded by real snow. Snow Cinema is a collaboration between VOX Cinemas and Ski Dubai and is proudly supported by Dettol.

Having commenced on  December 11, and running until the end of February, 2021, guests can snuggle up and get cosy while enjoying the magic of movies on the slopes of Ski Dubai. Get in the holiday spirit and meet Santa Claus in his grotto followed by a screening of a family-friendly festive favourite such as The Grinch, Frozen 2 or Daddy’s Home 2, which will be shown daily. There will also be a nightly screening of popular recent releases such as Knives Out and The Call of the Wild, as well as seasonal hits like Last Christmas.

 Snow Cinema provides table service so cinemagoers can relax and order their favourite cinema snacks including gourmet popcorn (salt or caramel) and signature hot chocolate from the comfort of their seat. Guests can also choose from North 28’s mouth-watering menu, which features savoury options, including Raclette, hotdogs and burgers; as well as decadent desserts such as festive mince pies and hot beverages including a bespoke Peppermint Hot Chocolate from Mirzam Chocolate Makers.

 Cameron Mitchell, CEO, Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment, said, “We are extremely excited to launch the Middle East’s first cinema in the snow, which will allow guests to experience the magic of movies in the unique setting of the ‘World’s Best Indoor Ski Resort’.”