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Abu Dhabi Abu Dhabi

Abu Dhabi Launches the Region’s First Safe and Clean Certification Programme for Tourism Sector

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) recently announced the launch of a safe and clean certification programme – a first of its kind in the region, and one which seeks to uplift and standardise the cleanliness and hygiene levels across all businesses and organisations in the tourism sector.

As hotels, malls and other attractions in Abu Dhabi prepare to cautiously re-welcome guests to their venues, DCT Abu Dhabi aims to safeguard the health and wellbeing of consumers by offering certifications that ensure the compliance of standardised hygiene levels in tourism destinations and industry businesses within the emirate.

“Our priority is to ensure that our residents and visitors feel safe and comfortable in Abu Dhabi”, said H.E. Ali Hassan Al Shaiba, executive director of tourism and marketing. DCT Abu Dhabi, adding,  “And as hygiene and cleanliness have risen to become vital factors considered by all individuals today, we believe that it is imperative for all institutions and businesses to elevate and then maintain hygiene standards. As the leaders in tourism, our role is to pave the way for industry players and set standards that suit our consumers. Through this tourism board led programme, we hope to boost the confidence of consumers when considering Abu Dhabi as a tourism destination. Our dedicated team has been working closely with different stakeholders to ensure that this programme considers all elements of health and safety and we encourage all hotels and industry partners to attain the certificate.”

The latest initiative from DCT Abu Dhabi comes as part of the organisation’s commitment to ensuring the health and safety of its residents and visitors, as well as its response to the change in consumer trends, behaviors, and expectations as a result of COVID-19.