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ADNEC is confident that it will remain a key player in the MICE industry’s growth ADNEC is confident that it will remain a key player in the MICE industry’s growth

ADNEC Celebrates Global Exhibitions Day

Abu Dhabi National Exhibitions Company (ADNEC) participated in the worldwide celebrations of Global Exhibitions Day (GED) on June 06, highlighting the MICE industry’s strategic importance to world economy growth.

The GED initiative, which began in 2016, has seen an ever-growing number of participants and is actively supported by 40 exhibition industry associations and coordinated by Global Association of the Exhibition Industry (UFI).

As with previous GED events, industry professionals and students from around the world were very active in online campaigns this year, while many global organisations hosted and organised events marking the day’s significance.

Humaid Matar Al Dhaheri, group CEO, ADNEC, noted, “Analysts are predicting a compound annual growth rate of 7.5 percent (in the MICE industry) in the next five years and reaching US1.24 billion in 2023.”