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Majid Al Futtaim inaugurated Food Central at City Centre Deira Majid Al Futtaim inaugurated Food Central at City Centre Deira

Majid Al Futtaim Inaugurated Food Central at City Centre Deira

Majid Al Futtaim, a leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia, recently introduced a new culinary experience with the launch of Food Central at City Centre Deira.

Developed in response to rising consumer expectations for fresh and authentic dining options, the innovative gastronomic destination will serve up a variety of interactive dining experiences that immerse customers in the theatre of food from cuisines all around the world.

 Food Central is part of the mall’s redevelopment project to further enhance mall visitors’ shopping experiences by creating a more memorable and convenient customer journey. A live beehive activation dripping with fresh honey underlines the new concept’s commitment to connecting people to the origins of food and where essential ingredients come from.

 This emphasises the importance of each step in the food chain, while putting a spotlight on the beauty of nature and what it can offer. The beehive installation, along with a herb wall lined with a mix of fresh greens, further enhances the freshness of Food Central’s artisanal cuisine and reiterates
Majid Al Futtaim’s determination to become one of the most environmentally sustainable companies in the world. In-line with the company’s sustainability initiatives, these installations and activations have developed to help contribute to a healthier and cleaner UAE.