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Positioning Sharjah for Chinese Travellers

The Sharjah Commerce and Tourism Development Authority (SCTDA) recently embarked on a promotional tour in China, as part of the government’s intensive efforts to attract more global tourists and new international business opportunities.

The tour, which ran from September 11 - 15, featured a series of workshops as well as key meetings with representatives from Chinese travel and tourism agencies, to increase the emirate’s positioning as a destination of choice for Chinese and other Asian tourists.

H.E. Khalid Jasim Al Midfa, chairman, SCTDA, said, “The promotional tour in China is part of our agenda to launch initiatives targeting key global markets and participate in international exhibitions to effectively place Sharjah on the global tourism map.”