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Much of the latest technological innovation is focussed on easing the passenger journey Much of the latest technological innovation is focussed on easing the passenger journey

Travel Technology to Take Centre Stage at ATM

Travel technology is anticipated to top the bill at Dubai’s upcoming Arabian Travel Market (ATM) travel trade show as hotels prepare to spend millions to retain tech-savvy traveller loyalty.

Ahead of the April 22 – 25 exhibition, global commercial real estate services Colliers International reported the average 300-room hotel within the emirate was anticipated to spend AED2.45 million (USD667,013) on broadening bandwidth by 2022.

The figure is based on the average guest now connecting up to three separate devices to a hotel’s Wi-Fi during their stay and 68 percent of guests saying they would not return to a hotel with poor Internet access.

Simon Press, senior exhibition director, ATM, outlined, “To maintain current connection speed and quality each hotel must make multi-million dirham investments in new technology, systems and capabilities. Bandwidth investment is a key trend predicted to transform the regional hospitality industry over the next five years.”

Travel technology is also the fastest growing region at ATM with a 12 percent exhibitor increase witnessed during the 2017 edition, compared to 2016. More than 30 dedicated international exhibitors and an influential agenda of discussion and debate will feature at ATM 2018’s Travel Tech Show.