According to the survey, 61.3 percent of respondents said non-Muslim countries should increase their variety of halal food at hotels, 61.1 percent listed being nearby to mosques as important, 55.2 percent prefer to be close to halal restaurants, and 14 percent ideally would stay at locations that offer private pool villas.
The survey also found that with almost 30 percent of the vote, Dubai was the most popular holiday destination, followed by Turkey (16 percent), Maldives (12 percent), Malaysia (nine percent), and Mauritius (six percent). Singapore, Australia, New Zealand and the UK each polled 5.6 percent with the US on 5.5 percent.
In another interesting result, more than 78 percent of respondents select their holiday destination as a family, with only 1.5 percent leaving the decision solely to their children.
Commenting on the survey’s purpose, Omar Ahmed, CEO, Sociable Earth, said, “We felt there was a great need to understand Muslim travellers. Certainly, the halal travel market has graduated from its niche status to become an industry-shaping force, in its own right.”