The company surveyed spas in the MENA region to understand the top challenges faced by those hotel spas and the outlook for this year in terms of growth in spa revenues.
According to the survey, the Abu Dhabi hotel spa market experienced a two percent increase in average treatment rates in 2017, although it had a 22 percent fall in the average number of treatments sold.
Meanwhile, Dubai beach resort spas demonstrated declining performance in 2017, with a three percent decrease in average treatment rates and a four percent drop in average number of treatments sold.
Furthermore, the average treatment rate, number of treatments sold, guest capture ration and share of in-house guests in Dubai city hotel spas have shown improvement over the analysed period, however the revenue per treatment room has dropped year-on-year.
Outlook for this year showed that spa revenue will remain in line with 2017, while spa revenue in the MENA region will grow by up to nine percent.