The figures were released during Arabian Travel Market’s Global Halal Tourism Summit, which took place at Dubai World Trade Centre on April 24.
During the first seminar, entitled Halal Tourism – How far have we come? Faeez Fadhlillah, CEO, Salam Standard Classification, a standardised system which offers Muslim guests a reliable guide to hotels, highlighted the growing importance of Muslim millennial travellers illustrated by the changing global socio-economic trends and underscored the potential pent up demand.
“The biggest countries and some of the fastest growing economies in the world are found in Asia and the Middle East.
These regions typically have large Muslim populations which are young with prosperous middle classes,” added Fadhlillah.
According to Sociable Earth, one of the key findings was that respondents said non-Muslim countries should increase their variety of halal food in the hotel (61.3 percent), list nearby mosques (61.1 percent) and halal restaurants (55.2 percent).