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ATM 218 ATM 218

Mid-East Tourism Industry to Increase Spending on IoT Technology

The Middle East’s travel and tourism industry is expected to increase its spending on Internet of Things (IoT) technology by 22 percent by 2022, according to data published ahead of the inaugural edition of Travel Forward, which will take place alongside Arabian Travel Market (ATM) 2020 at Dubai World Trade Centre from April 19 -22.

With technological advances not only continuously evolving, but indeed accelerating the quality of life, and the introduction of new innovations such as artificial intelligence (AI), robotics, Virtual Reality (VR) and IoT, Colliers International predicts the Middle East online travel and hospitality market will outpace the global market by 17 percent over the next three years, with annual sales exceeding USD100 billion by 2022.

The debut Middle East edition of Travel Forward will cover the full spectrum of industry tools, from emerging innovations such as augmented reality, VR, AI, robotics and machine learning, to existing systems such as booking engines, business management software and end-user technology.

In addition to the Travel Forward Conference Theatre, ATM’s own dedicated Travel Tech Theatre will also be returning – enabling exhibitors to conduct live demonstrations for attendees.