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Scott Becher has been named as vice president of partnership and loyalty at Carnival Cruise Line, bringing with him some 30 years of experience.

Becher most recently worked as chief integration officer and executive vice president at Zimmerman Advertising.

Prior to that, for 15 years he led his own agency, Sports & Sponsorship, where he guided sponsorship marketing for top clients.

In his new role, his responsibilities will include identifying and activating alliances across all touch points to drive bookings and enhance guest experience.

Furthermore, he will lead the brand’s loyalty marketing efforts to incentivise and reward customers.