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SHERIF MALAK has been appointed as the director of business development at Khalidiya Palace Rayhann by Rotana in Abu Dhabi.

With 10 years of experience in the hospitality industry, Malak will lead the property’s team and assist in expanding the hotel’s vision.

He will be responsible for leading the development and implementation of a strategic sales plan.

Prior to this, Malak rose amongst the ranks at Rotana, where most recently he served as assistant director of sales at the Abu Dhabi sales office.