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Georges Akar has been appointed director of sales and marketing for Jumeirah Messilah Beach Hotel & Spa in Kuwait.

Akar joins Jumeirah Group from the Four Seasons Hotel in Beirut. Prior to joining, Akar’s globe-trotting two-decade career encompassed many of the world’s leading hotel and hotel management brands.

He had filled numerous directorial positions ranging from Four Seasons Hotels & Resorts in Beirut, Riyadh and several regions of Thailand, Mandarin Oriental Hotel Group in Kuala Lampur, as well as Mövenpick, Rotana and InterContinental Hotels & Resorts in Beirut.

In his new role, Akar will lead a dedicated sales and marketing team at the Jumeirah Messilah Beach Hotel & Spa, managing the resort’s business strategies through sales, conference and events, reservations and marketing while continuing to develop the luxury property as one of the leading resorts in Kuwait.